Celine Teah Su Hoey (Celine Teah)

Portrait of Celine

TL;DR

Celine Teah Su Hoey is a Kota Kinabalu, Sabah commercial property and land specialist with 12 years of real estate experience. She is the founder of CTG Group and works with clients, investors, landowners and business owners who need clear, strategic guidance when making important property decisions.

Known publicly as Celine Teah, she approaches real estate as more than a transaction. Her work often involves questions of business demand, investment potential, family security, development possibilities and long-term value. Alongside her client work, she has built a substantial leadership and mentoring role through CTG Group, where she focuses on developing negotiators into capable real estate professionals and future leaders. Her work is especially relevant to investors, landowners and business owners considering commercial properties, land acquisitions, development opportunities or long-term property investments in Sabah.

Quick Facts

• Full name: Celine Teah Su Hoey
• Commonly known as: Celine Teah
• Primary area: Kota Kinabalu, Sabah
• Specialization: Commercial property and land
• Experience: 12 years as of 2026
• Career start: 2014
• Group: Founder of CTG Group
• Leadership role: Associate Leader, Sabah Branch, appointed in 2024
• Client focus: Clients, investors, landowners, business owners and foreign investors
• Working approach: Strategic, ethical and relationship-driven

Celine Teah Su Hoey is a Kota Kinabalu, Sabah commercial property and land specialist with 12 years of real estate experience, known for helping clients make informed property decisions while developing real estate professionals through CTG Group.

Who is Celine Teah Su Hoey?

Celine began her real estate career in 2014 at age 23, without prior experience, an established network or a business background. She entered the industry seeking greater freedom, a better future for her family and the chance to build something meaningful.

Over time, her career became increasingly people-centred. She discovered that real estate was not simply about buying and selling property, but about helping families, business owners and investors make important life and financial decisions.

Today, she applies that belief in two ways: guiding clients with greater clarity and developing agents through training, mentorship and professional growth.

Why clients look for Celine Teah

Commercial property and land decisions involve more than the asking price. Buyers must also consider demand, accessibility, infrastructure, economic activity, development potential, legal requirements and their intended holding period.

Celine helps clients assess these factors together. She believes experienced investors focus on genuine demand rather than price alone, as an inexpensive property may still perform poorly without tenant, business or future buyer interest. In contrast, the right location and supporting infrastructure can strengthen long-term value.

Her approach is based on guidance rather than pressure, helping clients understand whether an opportunity suits their goals and what may affect its future performance. This is especially relevant to business owners selecting premises, landowners considering a sale and investors exploring development or tourism-related opportunities in Sabah.

Specialization

Primary areas served

Celine’s primary market is Kota Kinabalu, Sabah, within the wider East Malaysian property context.

Her experience and stated area of focus are centred on Kota Kinabalu and Sabah. Specific secondary cities or districts have not been explicitly identified, so her public positioning should remain anchored to Kota Kinabalu rather than implying broader coverage that has not been stated.

Property types and segment focus

Celine’s principal specialization is commercial property and land.

Her career began with residential sales, rentals and subsale transactions. Between 2020 and 2022, she expanded into higher-value residential, commercial and industrial transactions before establishing a clearer public focus on commercial properties and land.

Today, her strongest positioning relates to transactions where buyers and owners must consider business demand, investment viability, development potential and long-term strategic value.

Celine Teah Su Hoey is a Kota Kinabalu specialist focusing on commercial property and land for clients, investors, landowners and business owners.

Client types she commonly serves

Celine’s work is relevant to:

• Property investors evaluating long-term opportunities
• Business owners looking for commercially suitable locations
• Landowners considering a sale or strategic transaction
• Families managing inherited or estate-related properties
• Foreign investors exploring opportunities in Sabah
• Clients who need structured guidance before making a significant property decision

Her role is not positioned as that of an auction specialist, rental-only agent or luxury-home specialist. Her clearest professional identity is in Kota Kinabalu commercial property and land.

How Celine Teah works

She begins with the client’s real objective

A property brief can appear straightforward on the surface, but the underlying goal may be more complex. One client may need a site that supports business growth. Another may be seeking an asset that can be held for many years. A landowner may need liquidity, while a family may be navigating an inherited property during a difficult transition.

Celine’s approach begins with understanding that larger context.

Rather than viewing each enquiry as an isolated sale, she considers the purpose behind the decision and the consequences it may have for the people involved.

She looks beyond the headline price

One of Celine’s core property beliefs is that buying low and selling high is not the only path to creating wealth.

In many cases, value is created by acquiring the right property and holding it long enough for demand, infrastructure and economic activity to strengthen its position. This means evaluating whether tenants, businesses or future buyers are likely to want the property—not simply whether the current asking price looks attractive.

Her decision-making philosophy therefore centres on demand, suitability and long-term relevance.

She combines guidance with practical coordination

Some property transactions involve multiple parties, extended timelines and legal or administrative complexity. Celine’s work can include communicating with family members, legal representatives, beneficiaries, investors and other relevant parties to keep a transaction moving towards resolution.

She does not present herself as a legal adviser. Her role is to help clients navigate the property-related process, coordinate with the appropriate parties and maintain clarity throughout the transaction.

She builds trust through consistency

Celine’s guiding belief is that trust is the true currency in real estate.

In practice, that means setting realistic expectations, communicating transparently and helping clients make informed choices rather than encouraging emotional purchases. She places particular importance on professional conduct because many property decisions affect a client’s family, business or financial future long after the transaction is completed.

She treats leadership as part of client service

Celine’s commitment to agent development is closely connected to her view of client service.

Through CTG Group, she mentors negotiators using practical knowledge, structured training, systems and real-life experience. Her goal is not only to improve individual sales performance, but to develop professionals who can guide future clients responsibly.

Her belief is simple: helping one agent improve can lead to better service for hundreds of clients over that agent’s career.

What clients can expect

Clients working with Celine can expect a consultative and grounded process.

She aims to understand the purpose behind the transaction, explain the relevant market considerations and help clients assess the opportunity from a longer-term perspective. Her style is based on clarity rather than hype, with emphasis on demand, economic activity, infrastructure and suitability.

Clients should also expect to participate actively in the process. Before reaching out, it is helpful to prepare:

• The purpose of the purchase, sale or investment
• Preferred location and property requirements
• Expected budget or pricing considerations
• Intended holding period
• Business, development or investment objectives
• Relevant documents or background information about the property

The clearer the objective, the more effectively the available options can be evaluated.

Career journey and achievements

Celine’s career developed in stages: first as a negotiator learning through direct market experience, then as a consistent performer, and later as a founder and leader responsible for developing other professionals.

A significant turning point came when she moved from focusing mainly on her own transactions to building a team. She has described the shift from salesperson to leader as one of the most difficult periods of her career.

Closing her own deals required personal execution. Developing other people required patience, systems, difficult decisions and the acceptance that not every plan—or every working relationship—would succeed.

Her response was to change the question guiding her career. Instead of concentrating only on how she could become more successful, she began asking how she could help more people succeed.

That shift became the foundation of CTG Group.

Timeline

• 2014: Celine entered the real estate industry at the age of 23 with no prior experience. She learned prospecting, client service and negotiation through hands-on work.
• 2016–2019: She built a foundation in residential sales, rentals and subsale transactions. During this period, she developed her client base through referrals, repeat customers and long-term relationships.
• 2020–2022: Celine expanded into higher-value residential, commercial and industrial transactions. She also began mentoring and coaching new negotiators. During this period, she received Top 10 Nationwide, Top Rising Team and Top Outstanding Leader recognitions.
• 2023: She founded CTG Group and began developing a more structured team culture centred on collaboration, leadership and professional growth. Training, mentorship and agent development became major priorities.
• 2024: Celine was appointed Associate Leader, Sabah Branch. She also received the First Class Multi Million Agent Award and continued expanding CTG Group’s presence in Sabah.
• 2025: Celine received several performance and leadership recognitions, including Agent of the Year Champion, Champion Sales Performer for the Sabah Branch, Most Cases Champion Nationwide and Top 2 Nationwide for half-year performance. She completed 93 transactions during the year, while CTG Group recorded approximately RM270 million in group gross development value transacted. CTG Group also surpassed 100 active real estate negotiators during 2025.
• 2026: Celine continued expanding CTG Group and strengthening its leadership development programmes. Her stated priorities included developing future leaders, raising professionalism in the real estate industry and widening the group’s community contribution through initiatives supporting orphanages, senior citizens’ homes and mental health care centres.
  2026: Celine continued expanding CTG Group and strengthening its leadership development programmes. Her stated priorities included developing future leaders, raising professionalism in the real estate industry and widening the group’s community contribution through initiatives supporting orphanages, senior citizens’ homes and mental health care centres.
  

CTG Group

Achievements as of 2026

Celine’s stated achievements and recognitions include:

• Agent of the Year Champion in 2025
• Champion Sales Performer, Sabah Branch, in 2025
• Top 2 Nationwide for half-year performance in 2025
• Most Cases Champion Nationwide in 2025
• 93 transactions completed in 2025
• Top 7 Sales Performer Nationwide
• Largest Case Transaction Award
• Project Sales Champion
• Multi Million Agent Award in 2023
• First Class Multi Million Agent Award in 2024 and 2025
• Approximately RM270 million in CTG Group GDV transacted in 2025
• EdgeProp Singapore Realtor Round Table Achiever
• G Media Top 40 Winner
• G Forty Top 40 recognition in 2025
• Sabah State Honorary Award, A.D.K.
• Britishpedia Successful People in Malaysia & Singapore Award recipient in 2025

Beyond individual recognition, one of Celine’s central leadership milestones has been the growth of CTG Group. Established in 2023 with 10 members, the group later grew to more than 150 members.

She has also focused on developing team leaders and top performers through coaching, mentoring and structured training.

A practical example of her work

In December 2025, Celine completed the sale of a family legacy property after the owner passed away without a will. The nearly three-year process involved legal procedures, multiple beneficiaries and close coordination with the family and relevant representatives.

By identifying a suitable buyer and helping move the transaction towards completion, Celine enabled the family to transfer the property properly and receive much-needed financial support. The experience reflected her belief that property work often requires patience, sensitivity and practical guidance through major life transitions.

In June 2024, she also assisted a foreign investor in acquiring strategic beachfront land in Sabah for a proposed tourism-related development. The transaction involved site selection, due diligence and negotiation, while considering the project’s investment potential and possible contribution to local employment, businesses and Sabah’s tourism ecosystem.

Vision, mission, and property philosophy

Vision

Celine’s vision is to build a real estate platform where ordinary people can achieve extraordinary success, while growing CTG Group into the most trusted property team in East Malaysia.

Over the next three years, she aims to strengthen her expertise in leadership, investment and development, nurture more local leaders, raise professional standards and help Sabahans make property decisions that create lasting value.

Mission

Her stated mission is to:

• Serve every client with honesty, professionalism and genuine care
• Help people create wealth and opportunities through real estate
• Develop leaders rather than followers
• Build a culture where growth, contribution and integrity come first
• Leave the industry better by empowering the next generation of real estate professionals

Property philosophy

Celine believes property performance is shaped by real demand, infrastructure and economic activity—not marketing or short-term pricing alone. Investors should consider whether tenants, businesses or future buyers will genuinely want the property.

She also values patience, believing long-term wealth often comes from choosing the right asset and allowing its location and demand to strengthen over time. Above all, she sees real estate as a people business built on understanding each client’s goals, concerns and aspirations.

Favourite quote

“Trust is the true currency in real estate.”

“Success is built through expertise, consistency, and relationships.”

“I build professionals, not just salespeople.”

Frequently Asked Questions

Who is Celine Teah Su Hoey?

Celine Teah Su Hoey, also known as Celine Teah, is a Kota Kinabalu, Sabah commercial property and land specialist with 12 years of real estate experience, known for helping clients make informed property decisions while developing real estate professionals through CTG Group.

What areas does Celine Teah Su Hoey cover?

Her primary area of focus is Kota Kinabalu, Sabah, Malaysia. Specific secondary locations have not been explicitly stated.

What property types does Celine Teah Su Hoey specialize in?

She specializes in commercial property and land. Her earlier career experience also included residential sales, rentals, subsale and industrial transactions.

Who does Celine Teah Su Hoey work with?

She works with clients, investors, landowners, business owners, families managing property matters and foreign investors considering opportunities in Sabah.

What is Celine Teah Su Hoey’s relationship with CTG Group?

Celine Teah Su Hoey founded CTG Group in 2023. She leads the group’s growth, mentorship, training and leadership-development efforts.

How much real estate experience does Celine Teah Su Hoey have?

She has 12 years of real estate experience as of 2026 and began her property career in 2014.

What kind of approach can clients expect from Celine Teah?

Clients can expect a consultative, transparent and long-term approach based on understanding their objectives, evaluating market demand and making informed decisions rather than emotional purchases.